For founder-led businesses
Strategic Growth Intensive
Clarify the commercial opportunity, choose where to focus, and leave with an actionable growth plan.
Four weeksExplore the Intensive →Find the opportunity.
Drive the execution.
Senior-led commercial judgment and hands-on execution. Field North helps businesses find the right opportunities, build partnerships, and carry the work through to delivery. Field North owns and commercializes Legendary Landmark, a proprietary destination-illustration collection deployed across custom gifting, events, merchandise and licensing programs.
Discuss a projectCommercial judgment.Creative resourcefulness.Practical follow-through.
Three ways to work with Field North
The right starting point.
A clear path forward.
For prime contractors + agencies
Prime Contractor Partnerships
Subcontracting and teaming support for primes who need senior commercial judgment and accountable delivery.
A defined role within your team and scope.Explore teaming →For brands + destinations
Commercial IP + Programs
Put proprietary illustration IP to work, or commission new artwork from studio artists, with commercial program leadership from Field North.
Licensing · Partnerships · Production + fulfillmentExplore IP + programs →Amber Senn / Founder
A commercial perspective.
Across markets and businesses.
Amber brings more than 25 years of commercial experience to Field North, spanning institutional markets, business development, entrepreneurship, revenue leadership, partnerships, and operating businesses.
She began in institutional equity sales and trading at Piper Jaffray in Minneapolis, building a significant hedge-fund client book from scratch. She later held senior institutional equity sales roles at Avalon Research Group and Calyon in New York City. At RBC Wealth Management in New York City, she personally originated more than $300 million in client assets for a leading private wealth team.
Her founder and operator experience spans Numeric, Legendary Landmark Art Prints, and Field North, alongside her role as co-founder and Chief Revenue Officer of VIIQ Wellness. At Field North, she brings that experience to commercial decisions and the work of carrying them through.
Selected experience
Commercial work.
Across different business realities.
Programs built, partnerships developed, and businesses brought to market.
Delta Air Lines
Commissioned commercial program
Multi-market illustration program for the 747 retirement, coordinating a commercial brief around key hub cities.
General Mills
Milestone + brand program
Commissioned illustration for the 150th anniversary, deployed across brand communications and campaign materials.
Minnesota Lottery
Integrated licensing program
Eight illustrations licensed for a scratch-ticket campaign, with second-chance framed artwork, production, and fulfillment.
Sun Country Airlines
Creative + commercial partnership
An illustration partnership connecting original artwork with brand and promotional use.
VIIQ Wellness
Co-founder + Chief Revenue Officer
DTC launch and commercial strategy, including product positioning, ecommerce infrastructure, and early-stage capital formation.
Legendary Landmark Art Prints
Founder + operator
An operating business spanning ecommerce, wholesale, licensing, production, and fulfillment.
Strategic Growth Intensive
Four weeks
A clear view of the business.
A focused plan for what comes next.
Four weeks of structured commercial work designed to turn competing possibilities into a practical direction.
A strong fit forFounder-led businesses with real revenue that have reached a decision point—growth has stalled, profitability isn’t following revenue, too many opportunities are competing for resources, or the founder is preparing the business for its next stage.
- 01
See the business clearly
Business reality
Customers, channels, economics, and constraints. - 02
Find the leverage
Value drivers + opportunities
Identify where focused effort can create value. - 03
Make the choices
3–5 high-conviction priorities
Decide what to pursue—and what to set aside. - 04
Turn choices into action
90-day execution plan
Actions, owners, sequencing, and next steps.
You leave with
A clear value-creation thesis, 3–5 high-conviction priorities, and a practical 90-day action plan.
Discuss the Intensive →
Implementation support can be scoped separately when useful.
Prime Contractor Partnerships
Your engagement.
A defined workstream, delivered.
Subcontracting and teaming relationships for primes who need senior commercial judgment and accountable execution.
A strong fit forPrime contractors and agencies looking for a senior-led, woman-owned small-business partner to own and deliver a defined commercial, program, production, fulfillment, or specialized creative workstream.
The working relationship
You retain the client and contract. Field North takes responsibility for a defined piece of the work and gets it delivered.
Discuss a teaming opportunity →SAM.gov UEI: VRXJX5UJ8UY1 · CAGE/NCAGE: 257Z9Prime contractor
Client relationship + overall contract
Field North
Accountable workstream lead
Scope, coordination, and delivery
Relevant specialist resources
Expertise + execution to match the scope
Potential workstreams
- Commercial + partnership execution
- Project / program delivery
- Production + fulfillment
- Specialized creative programs
Commercial IP + Programs
From creative asset
to commercial program.
An existing proprietary illustration library. A studio of artists for new commissions. One commercial lead to bring the program together.
A strong fit forDestinations, tourism organizations, retailers, hospitality groups, brands, agencies, and event producers looking for original place-based creative that can become a broader commercial program.
Start with the library or a new brief.
- 01
Existing IP
A proprietary place-based library
Legendary Landmark Art Prints illustration IP. - 02
Customize or commission
The right work for the brief
Adapt existing IP or engage studio artists to create new original work. - 03
License / deploy
Commercial terms + applications
Structure rights and put the work into a defined program. - 04
Produce + fulfill
From program to delivery
Coordinate production, partners, and fulfillment.
Commercial leadership
Field North leads the commercial work, coordinating artist talent, licensing, production, and delivery.
Start with the library. Explore the Legendary Landmark collection. Illustrations are licensed and commercialized through Field North for custom programs, products and partnerships.
Start with a new brief. Commission new original work from the studio’s artists, with Field North coordinating the commercial scope and delivery.
Have an application in mind?
Applications include corporate event and incentive gifting, destination and resort merchandise, institutional commemoratives, and licensed product programs—with production and fulfillment coordinated by Field North.
Discuss an IP or program opportunity →How we work
One clear lead.
The right people for the work.
Every engagement has one senior, accountable lead from commercial direction through delivery. When the scope calls for specialist expertise, Field North brings in the right people and manages the work.
Define the outcome.
Agree on the goal, scope, responsibilities, and timeline.
Assemble the right expertise.
Bring together the skills the work requires.
Carry it through.
Keep decisions, partners, and deliverables moving toward the agreed outcome.
Start with the work
What needs to happen next?
Tell us what you need to achieve, where you’re stuck, and your timeline. We’ll discuss the scope and where Field North’s capabilities, experience, or owned assets can help.
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